Watch the nails will lead Brazilian cosmetics market to $ 6.4 billion in 2019

The cosmetic market of Brazil will reach a value of $ 6.4 billion in 2019, according to a new report published by TechNavio.
"The nail products segment dominates the market of cosmetics in Brazil and is growing at a faster rate compared to the other segments. The segment of nail products include Nail Polish, creams, gels and oils for the nails. The market is driven by the introduction of new products such as nail polish of special effects and the emergence of new brands, such as Studio 35 and Koloss, "said Arushi Thakur, research analyst of cosmetics and toiletries of the TechNavio.
The report also identified an increase in the number of women in the labour market, high demand for natural and organic products and an increase in marketing and promotions as growth engines for the cosmetic industry.
About eight out of ten users of skin-care products said to prefer products formulated with natural ingredients, according to TechNavio.
Brazilian marketing campaigns are led by local models and special editions, such as the collection of colors of OPI''s Brazil (Coty), which became very popular during the World Cup and must intensify even more around the Olympic Games this year.