SHAVERS BRAUN RETURN TO BRAZIL

Procter Gamble & stated that will commercialize the shavers and epilators Braun electric in Brazil. The distribution will be made by the Italian company Gama Italy, partner of P&G in Chile. According to the company, the return of the German mark is due to the large "recall" and existing appeal among consumers. According to Franck Marteau, global commercial Director of Braun, the company is a leader in epilators, with 60% of the global market, but in Brazil the challenge will be to convince women to replace the wax. Braun was purchased by P&G in 2005, along with the acquisition of Gillette, by then owner of the mark, and today is one of the company's brands with sales above $ 1 billion. (Value)