Famiglia Winery Zanlorenzi revamps brand

Grupo Famiglia Winery Zanlorenzi, manufacturer of traditional grandfather, Wine Wine Wine Campo Largo and Paraná, just update your brand. The change sought to demonstrate the transformation that the company, of more 70 years, been spending. There were more than 40 labels released, including juices, fine wines and sparkling wines, in the last three years, totaling more than 100 labels.
The new visual identity was created by the Tif. According to Thiago Biazetto, Creative Director of the Agency, the new brand, with fewer elements and lighter, reflects the company's current time, innovating every day in their processes and products. The update also makes part of the transition process of the wine company to a diversified beverage company in the national market.