Burberry launches new fragrance My Burberry

Burberry launches My Burberry, its new fragrance timeless feminine. Created by Chief Creative Officer and CEO of the brand, Christopher Bailey, My Burberry takes this name due to affective way people refer to their trench coats Burberry. Consumers will be able to customize My Burberry bottles with up to three initials through the monogramming service available on Burberry.com Web site or in selected stores of the brand. E-commerce is not yet available in Brazil.
Using smart phone technology, fans can interact with the campaign on digital billboards in some locations from London to New York, to customize and design a large bottle of My Burberry with his initials.
Maps will guide you to the nearest store of Burberry, where you can buy the bottle customization service My Burberry. Users can also share your custom bottle through social networks, including Facebook, Pinterest, Twitter, Sina Weibo, Google +, Youku, QZone.
Some take overs will happen in strategic stores around the world such as Selfridges in London, and Sephora Champs-Élysées in Paris, where consumers can create their own virtual perfume bottles monograms on large screens, produced in his own store.
Users around the world can also personalize the bottle My Burberry with interactive ads through Google's network ´, and share on Facebook, Twitter, Pinterest and Instagram.
From the launch, users will be able to interact even more with the fragrance through the customization of its initials in digital bottle My Burberry through Facebook and Twitters and share in your feeds and timeline.