Bosch introduces new packaging for automotive spare parts

Campinas: Bosch, the world leader in the automotive aftermarket, launches in 2014 packages for parts for the aftermarket. The new models are the exclusive world of design company, which has as main objective to be more attractive to the market strengthening even more Bosch brand.
More modern packaging make greater prominence at the point of sale and facilitate the identification of products Bosch and its attributes. '' The market began receiving the new packaging in July 2013. The changes are happening gradually by product line and should be finalized by the end of 2015, '' he points out André Astini, head of marketing in the Automotive Aftermarket Division of Robert Bosch.
What's changed?
The traditional packaging techniques-of counter-in the colors yellow and Red are now being produced in blue, white and red. For packagings already commercial products (Do It Yourself) bring the product photo, a white stripe with the Bosch brand and also additional information, that facilitate recognition and identification. They can be found in three different colors depending on the product line: Blue (standard line Bosch), gray (line exclusively for the aftermarket) and black (line of premium products).
Safety device all safety devices adopted worldwide were preserved in new packaging in order to ensure the authenticity of the product at the point of sale.
Source: In Press Porter Novelli