Harald introduces new product line in the 34th Edition of the ABAD 2014

The Harald will attend the 34th Annual Convention of the Wholesale Distributor, promoted by Abad (Brazilian Association of wholesalers and distributors), which takes place between days 4 and 7 August in Expotrade in Curitiba (PR). The event, the main meeting of trade in the country, will have as its theme "focus and efficiency. Doing more for Brazil ". For Harald, in addition to presenting their product launches of new products and services, the meeting is an opportunity to strengthen the relationship with members of the national supply chain.
Between the releases of Harald presented in this 34th Edition of Abad, stands the Unique line Virutas (confectionery) composed of products specially designed for gourmet bakery, made entirely with Brazilian cocoa, ideal for decoration of Brigadier, cupcakes, cakes and pies. The new line is the first choice of national market, hitherto dominated by imported products. The Unique Virutas is available in packs of 1 pound milk chocolate versions and merged.
The Brown line is composed of fresh peanut in different sizes and shapes, and also in the form of full folder, indicated for filling of bakery products such as cakes and cupcakes. The presentations folder and stuffing are available also in the flavors hazelnut and cashews. The line also features "farofas" peanut and cashew nuts in packages of 1.05 per kilo.
Will also be presented at the 34th Edition of the Abad the new flavors of Melken line: milk chocolate with 32% cocoa and cookies; milk chocolate with 32% cocoa and peanuts; 54% cocoa chocolate and raisins, and white chocolate with 29% of cocoa and raisins.
Harald also expanded its presence in the market of roofing to offer consumers a new packaging option of 4 pounds of coverage and stuffing Harald Melken. The Scratch line and Cover makes a presentation of 2.3 pounds. Previously the product was available only in packs of 5 pounds.