Packaging of the new line of male care of Bozzano, are more young and modern

Bozzano, mark for 67 years takes care of the habits and customs of male beauty, relaunches its portfolio and presents news on pre-and post-shave, deodorants and hair modelers. All renewal follows the new Bozano positioning: "way to kid. Beware of man ", which reinforces the brand's tradition and presents their evolution, with more modern products, new formulations and packaging.
"The renewal of the line confirms the new position adopted. Viareggio is the mark of Brazilian man more than 60 years and understands the male care. The update shows that we remain young and fresh without losing the tradition admired by consumers, "explains Raheem Bueno, marketing director of Bozzano.
The packages were also repaginadas and are more young and modern, following the move to re-brand sites without leaving male care expertise aside. Already the fragrances are the same for all lines: Refreshing (in green), moisturizing (blue in color) and sensitive skin (in gray).