Musical market should undergo expansion

SÃO PAULO-after the invasion of importers and certain stagnation in recent years, the music market-since the sale of musical instruments until the installation of sound equipment in companies and events-should move about $ 750 million in Brazil this year. However, there is a climate of optimism and the forecast is that the scenario accelerate in coming years, thanks to the promotion of music in the grid of the country, which school should begin to have clear rules.
The period of greatest effervescence can happen and, as the President of the Brazilian Association of music (Abemúsica) Synésio Batista da Costa, is due to the perspective of the 170 thousand schools in the country, with 23 million students with potential of musical initiation. He believes that a change has been designed by the Ministry of education (MEC) and may allow entrepreneurs and experts to bet in a new wave of growth in the country.
"We already have music in schools, but there are rules and the Ministry is working very hard on it, it must be recognized. Music in school represents a jump that both will attend the national industry, as any import environment, "he said. According to him, the organisation seeks to promote public hearings to show people how we must act to negotiate with the Government, in terms of bids.
Another highlight involves discussions with the Ministers of education and industry and commerce to discuss technical criteria in the definition of the most appropriate instruments for each school age. "We're offering suggestions, the result of a technical work coordinated in meetings with specialists and technicians in the industry, which motivated the construction of modules tailored to the ages, cast of products suitable for the teaching of music, easy handling, attending musical trends and ages," said Batista da Costa.
Super Simple
The retail segment is sprayed and 5,525 shops that sell musical instruments opt for Super simple. It just shows the impact of small and medium-sized entrepreneurs dealers in the business. The study of Sebrae "survival of companies in Brazil" points out that the thread leads the ranking of trade between companies that survive the first two years of business-the survival rate of 89% (the national average is 76 percent).
"The market of musical instruments is a very specific trade segment. This is not a sector with a high volume of monthly sales. However, the consuming public of the area is usually captive, "said the Manager of Collective Service Unit of Commerce and Service of Sebrae Juarez de Paula. He points out that to undertake in this area is necessary to assess carefully, the arrival in this market. "Must do so safely, especially considering the size of the market and the number of competitors".
Paula Juarez highlights although Sebrae give guidance and the step by step for the opening of the business. "We also support companies in the process of rapprochement with partners and customers, making the business more profitable and competitive. We have a primer with all the tips geared especially for those who want to invest in the sector of musical instruments. Sebrae counts on a network of 700 points of physical attendance, a call center (0800 0800 570) and a portal that assist entrepreneurs at all stages of the business ".
Import in high
The DCI, the Chairman of giant Pride Music, Mauro Martins, said the forecast this year is, Yes, heated business. Regarded as one of the largest importers and distributors of the sector in the Country, to commercialise world-class brands such as Fender, the Pride will move this year about $ 80 million, up from $ 70 million in 2013.
Martins believes that there is a change in the global music scene, in which companies and individuals have sought to adapt to the new technologies and, unlike imagined a few years ago, the music industry has expanded the role, rather than being swallowed by downloads on the internet. A good part of it for the entertainment market also account, he made a point of mentioning.
"Economic scenario information indicate that the market for musical instruments and audio, as a whole, must involve some $ 1.5 billion in the country. With the increase of music search and the public's interest for the practice of playing a musical instrument, is to experience it in a professional manner or just as a hobby, I believe that Brazil has much to grow, Yes. We are a country quite musical, so it is possible to have this perspective very optimistic, "he said.
The Pride has a deposit of 4 thousand square meters and involves about 100 employees. In addition to selling guitars, acoustic guitars, Bongos, headphones, amplifiers, batteries and other items, the company invests in sound production equipment for parties and events. "We were also suppliers of various accessories for the opening presentations of the World Cup this year in Brazil," said the entrepreneur, stressing that it must act in several segments and the provision of services must be of high level to keep the faithful clientele.