New Mentos 3:0 pm packing envelope

The Perfetti Van Melle presents to the national market its main release of 2014: the new Mentos 3 layers in packing envelope. The news reaches the point of sale with 5 units at the suggested retail price to the consumer of $ 1.35, in the flavors Fresh Mint and strawberry-Green Apple-Raspberry. The product is the bet of the Mentos brand to attract the young audience and expand its market share in gum slab (strips), representing 81% in sales (Nielsen data). The launch will include investment in media throughout 2014, in open and closed TV channels, as well as point of sale materials.