Easter of Ferrero Rocher: sophistication and refinement with the new packaging and premium portfolio

Ferrero brings again the options of premium chocolates to the run-up to Easter and features the new packaging of their sophisticated eggs, bigger, with more browned and brighter!
Easter of Ferrero Rocher: sophistication and refinement with the new packaging and premium portfolio
Ferrero Rocher is recognized worldwide as a brand dedicated to excellence in the quality of your chocolate, ensuring the most delicious taste thanks to the careful composition with the finest ingredients. Another traditional feature of Ferrero is the neat design of their packaging, involving products easily identified by their characteristic sophistication. And this Easter Ferrero launches in their eggs and Ferrero Rocher Ferrero Collection the new packaging, even more refined, with a gold even more intense, radiant and attractive characteristic of the brand. Without doubt the best option for those looking for the most special gift.
Researches confirm that the consumption of chocolates increases during the periods leading up to Easter and the consumer option at this stage is pré-Páscoa Bonbon in a sort of respect on Sunday, when only then traditional eggs are presented and consumed. Thus, the increase of consumption in the run-up to Easter Sunday is traditional chocolates and Bonbons, and, of course, Ferrero Rocher is among the brands preferred by the consumer. The chocolate brand's premium line is a reference in the segment, because betting on the sophistication and quality of the products and packaging is a great feature of Ferrero.
Within the philosophy of providing those who opt for conventional chocolates in pré-Páscoa period of 2014, but without leaving aside the event icons, the brand represent two of the blockbusters released in 2013: The Ferrero Eggs-delicious eggs of waffer with creamy filling, covered with milk chocolate and cocoa and hazelnut flavors available, practical packaging and ideal for gift before Easter – and the graceful Ferrero Bunny-a delicious and refined chocolate bunny to milk with hazelnut pieces, also created as an option of remembrance and special consumption. Added to these products the line Collection with trays containing delicious chocolates Ferrero Rocher, Ferrero Rondnoir and Raffaello. Anyway, Easter has a special glow and Ferrero reflects that date with joy and sophistication. Happy Easter!
http://www.ferrero.com.br/ferrero-rocher Source: strategy Ketchum