sexta-feira, 03 de outubro, 2014

After Coke, Pepsi launches "green" coolant

Following bet for Coca-Cola, Pepsi also begins to invest in your soda version that replaces part of the sugar by a natural sweetener, the stevia. The True Pepsi, in green, will have 30 percent fewer calories than normal. The launch takes place at the end of this month, with sale by Amazon. Secondly, the physical retail will come to drink. Initially, it will come only in the canned version.
In September, Coca-Cola took to the United States their green option, which is already sold in Argentina, in Chile and in Britain. Coca-Cola Life isn't diet or light, but has fewer calories than the Red option, by combining the same natural sweetener that Pepsi, the stevia. The colour green appears up on the product label, to indicate that it is a healthier alternative.
The company tried to bring the product to Brazil in June, but was barred by the regulations governing the sector in the country. 6871/2009 Decree prohibits the Association of sugar and sweeteners in soft drinks, with the exception of solid preparations for juices.
Mundo Marketing - 03/10/2014
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