73% home penetration

In the first half of this year, the average volume of chocolate consumed per household was 3.8 kg, a 11.8% reduction compared to the same period in 2019. The amount of going to the point of sale to purchase the product did not change, remaining 4.4 times.
The data are from a kantar survey, commissioned by the Brazilian Association of the Chocolate, Peanut and Candy Industry (Abicab), and comprise the category of regular products, such as tablets and chocolates. Chocolate maintained the level of 73% penetration in Brazilian homes - the same rate reached last year.
Industries produced 216,000 tons of the product, 22% lower than annually.
- Channel and Consumer Profile
In relation to purchasing channels, the self-service sector represented 36.6% of the volume in the semester. Chocolate consumption was concentrated in Class AB (30%) and in shoppers over 40 years of age (63%).
According to Abicab, during the pandemic, larger packages are the most sought after, while in the previous period, consumption outside the home favored individual parts.