Nivea Creme wins edition for health professionals

Nivea has created a special edition of Nivea Creme, known for its blue tin packaging, to present doctors and nurses globally.
In Brazil, 400,000 cans will be distributed to health professionals from São Paulo, Rio de Janeiro, Minas Gerais, Bahia, Pernambuco, Ceará and Manaus.
According to the brand, the donation is a gesture of recognition to professionals who are on the front line in the fight against coronavirus. The packaging of the special edition bears the phrase 'Thank you! (Thank you!) ' and wants to reinforce the purpose of the brand to convey care and affection to people.
Distribution began last Friday, 21. More than 4.5 million cans of Nivea Creme have been produced for action since the beginning of the pandemic. As the constant hygiene and the use of personal protective equipment cause skin dryness, the company proposes to contribute to the hydration of these professionals.