Magazine Luiza buys two companies and a technology platform

Magazine Luiza today announced the acquisition of Unilogic Media Group and Canal Geek Internet (Canal Geek Internet) and the Inloco Media platform, in a business unit of Inloco Tecnologia da Informação, in a move that marks the company's entry into the online advertising segment.
"The transactions mark Magalu's entry into the online advertising segment, combining content and audience generation with the digital media marketing platform," the retailer said in a market statement.
Canaltech is a multimedia platform focused on producing technology content in text, audio and video, including product analysis, podcasts, corporate themes and daily news coverage. The portal reaches 24 million unique visitors monthly.
The Inloco Media Platform, in turn, is the division of the company Inloco focused on the commercialization of digital advertising and its acquisition will accelerate the growth of MagaluAds.
A team of 12 developers and experts working in this division at Inloco will now make up the MagaluAds team.