Assaí grows in personal hygiene sales

The sales of the categories of personal hygiene and beauty in Assaí wholesaler in grown the double digit, year by year, for at least five years. The network assigns this leap to the increase in the number of end customers attending the wholesale self-service stores. In the network units, the growth of the category caused changes in ambience and assortment. The space destined for these products, for example, grew by 20% in the same period and the gondolas gained new items, such as moisturizing body creams, liquid soaps, enamels and a larger mix of shamus, conditioners and toothpastes. Items such as promotional packs, larger packaging and children's products, such as moistened towels, are among the best sellers.