Livelo bet on reformulation of Visual identity

Specializing in rewards programs, Livelo announces the redesign of its brand. Developed by Marcas com Sal, the new visual identity is linked to a movement to uncomplicate the rewards market, says the company. According to Livelo, in the change, the logo assumes a clean concept and has the pink as its main color. The site also received new elements, with messages that assist customers in the search for solutions of the company, and the communication was rethought to meet different audiences. Currently, the company has about 19 million customers and operates in the B2C and B2B markets.