E-commerce invoice R $2.2 billion on Mother's Day, high 5%

E-commerce billed R $2.2 billion on Mother's Day in 2019, high nominal (without considering inflation) of 5% compared to 2018 (R $2.09 billion), according to Ebit | Nielsen, company of measurement and analysis of data on e-commerce. The number of applications increased by 20%, to 5.5 million, while the average ticket recorded a 12% retraction to R $402. The survey covers purchases made between April 27th and May 11th. The mother's day period can correspond to 3.6% of the R $61.2 billion predicted in e-commerce revenues in 2019, the second most important commemorative date for the National retail calendar (it loses only for Christmas, which includes Black Friday). Fashion and accessories, perfumery and cosmetics and home & decoration were the most purchased categories. The ranking of the billing, in turn, was led by appliances, telephony/mobiles and home & decor. "Despite more online participation, Brazilians are more cautious in spending. They seek to keep the budget free of debts, leaving to disburse more on the eve of the date, after payment of the bills. We cannot say that this is a definitive behavior, but an indicator, which will be confirmed or not in the course of the year, "says Ana Szasz, head of Ebit | Nielsen.