Domino's wants to grow with own stores

After being purchased by the Vinci Partners Investment Fund, in a business estimated at R $300 million, the network of Domino's pizzerias will invest R $250 million in a five-year expansion project, based on the use of technology, which provides for the opening over 460 points of Sale in the country – today are 241. The idea is to copy the delivery model that made the brand grow in the United States, where it has 31% of the pizza delivery market. Under new management, Domino's intends to become a more Paulista network, and less Fluminense. For this, he transferred his pasta factory to São Paulo. "Usually, a retailer has three times more stores in São Paulo than in Rio," says Carlos Eduardo Martins e Silva, partner da Vinci and president of Domino's in Brazil. "This year, the state of São Paulo must already exceed that of Rio." Under new management, Domino's intends to become a more Paulista network, and less Fluminense. For this, he transferred his pasta factory to São Paulo. "Usually, a retailer has three times more stores in São Paulo than in Rio," says Carlos Eduardo Martins e Silva, partner da Vinci and president of Domino's in Brazil. "This year, the state of São Paulo must already exceed that of Rio."