Petshops networks aim to provide services to hook consumers

Considered as the third largest market in the world in billing, petshops in Brazil has betted on provision of services to maintain the pace of growth in major urban centres. In addition, players are using the trend as floor for expansion in other regions of the country. " No longer a store just, but a place that offers veterinary services, hotel and day care for pets and even still more specialized services. It's not rare in large cities we find acupuncture services for dogs, for example. Or stores dedicated to snacks as if they were bakers, "said Vice President of trade and services of the Office Pet Brazil, Nelo Marraccini. According to the leader, the trend that has been created in recent years is that each unit of petshop is viewed as a "hub", considering that the pets are increasingly indoors and "less in the yard". According to him, this movement comes "combining also professionals like dog walkers, and the increasing professionalization of groomers services." According to data from industry Association of Pet Products (Abinpet), the turnover of this market in 2017 totaled 20.3 billion – of which 31% of this amount comes from the provision of services. Since the data industry 2018 are still under investigation, the Vice President of the entity estimates that the increase in the period should be "stable", which could "demonstrate the resilience of the sector." In the same vein, one of the networks of petshops that have accompanied this trend is the Petland. "Of all our units, participation in billing services revolves around 24%. However, when we look at our smaller operations, this percentage goes to 50%, "argued the network's CEO, Rodrigo Albuquerque. According to the Executive, one of the animals that have appeared frequently in the units are the cats. "Cats have presented not only population growth in recent years but also became relatively easy to have animals in cities downstream operations, in which people's time at home is shorter," he said, noting that the average ticket in the case the dogs still is 20% higher. Albuquerque also tells that there is claim to inaugurate over 36 units in Brazil in 2019 – coming to a total of 150 operations. "We're watching a very good market in São Paulo and the São Paulo coast," he said, noting the plan to use the capillarity of the business to transform units into smaller distribution centers in case of purchases over the internet. Another example of a retailer that bet on the provision of services to the consumer loyalty is the Cobasi. "We have this area dedicated to the provision of services for 20 years. Sublocamos the internal spaces of shops for aesthetic and clinical professionals, "said the marketing manager of Cobasi, Daniela Bochi. "When the space of the units allows, always enter these areas," she added. According to the Executive, the public of the State of São Paulo is one of the focuses of expansion for the year 2019 because of "high income and low supply Superstore format in this region." She mentions that the city of Campinas, which has five units, is one of the examples of contract out of the State capital. "The expansion plan is between 20 to 25 units in 2019," said Daniela, noting that last year also operations were opened in Fortaleza and Recife.