White energy has accession rate of less than 1% of the potential in the first year of validity

A year after the beginning of the term of the white energy rate is low adherence to this billing model. Although the system will provide economy in electricity bill, particularly for consumers who use energy during off-peak hours (late afternoon and early evening), the number of consumers who have opted for the less than mode 1% of potential for the period. Lack of knowledge and information, difficulty of understanding and risks involved are among the reasons suggested by experts to this poor performance. In the first year of validity of the white rate, in 2018, only consumers with demand exceeding 500 kilowatt-hours (KWh) could join the mode, which corresponds to a total 3,797,000 of consumer units, according to data of the national agency of Electric Power (Aneel). Of this total, only 3,082 consumers joined the white rate until November, which corresponds to 0.8% of the potential. This year, more 9,988,000 of consumers began to be able to choose this billing model, since the minimum required consumption fell to half, for over 250 Kwh. From next year, there will be no more thresholds, enabling access to the billing model to almost 80 million residential consumers, rural, commercial, industrial and public service met in low voltage, except public lighting and social tariff. Recovery mode is not suitable for all consumers effectively Only benefits white fare who concentrates your energy consumption between dawn and the 17 hours. That's because, for this model, the user pays different values per KWh depending on the time of consumption: on the edge (or peak), out of the tip and intermediary. The value of the energy out of the tip-corresponding to the most of the day and the whole weekend-comes to be about 30% lower than the conventional fare, depending on the company. But it costs up to twice the end-a time period of 3 hours that varies slightly from Distributor to Distributor, but lies between the 6:00 pm and the 9:00 pm on most companies. In the intermediate time-corresponding to 1 hour before and after the time of tip-the cost can be almost 30% higher. According to Aneel, lifting the maximum reduction comes to 15% in the case of Enel São Paulo (former Eletropaulo); 12% in Light of the river; 13% in CEB, of Brasilia; and 17% in Celpa, para. The regulator warns that this would be the maximum economy, if nothing is consumed at the tip. But the real decrease depends on how consumption can be shifted from daylight and intermediate time. "With the white rate, the consumer has to do cost management, meet your consumption history, to know if you're going to be benefited. If the consumer program, but the trend does not confirm, instead of the intended discount will pay more, "says the associate leader of Power Utilities of the consultancy KPMG in & Brazil, Adeola Prick. For her, the lack of certainty about the effective savings to be obtained with the accession and the risk involved with the potential cost increase discourages change. "The economic factor may not be as great to take that risk," he says. For the Executive, with the growth of the white rate membership on the reduction of the minimum consumption is small, given the low economic benefit and the lack of visibility, which only changes with the implementation of new technologies, which promote the management of the expense. Smart meters detailing daily consumption profile Currently the consumer does not have detailed information about your daily profile. This information can only be obtained with the installation of smart meters, still rare in networks of distributors, who have developed plans of informatization network investment. The dealers, however, are required to install such equipment-at no cost to the consumer-with joining the white rate, since it is necessary to measure the consumption in three different times. With that, this detail becomes available after accession. And, if you notice an increase in cost, the consumer can return to conventional collection. Confeitaria da Luana, in pine trees, on the West side of São Paulo, made the white rate at the beginning of 2018. The establishment has a profile very adherent with the grantee by the template, since it concentrates your energy consumption-especially the electric ovens-, in the morning. But also in intermediate consumption (of 4:30 pm to 5:30 pm on Enel) and the tip (from 17 h 30-20 h 30), because of the refrigerators and refrigeration. With 85% of consumption out of the tip, 8% at the tip and 7% in the intermediate time, the economy of confectionery is about 5%. "I thought it would be a slightly larger economy," said partner Julia Zinn, who, however, says no regret having made the change. "For small businesses, any economy makes a difference." As well as the bakery, the largest beneficiaries in this first year of operation of the white rate would be commercial and service consumers, which, in the national average, have average monthly consumption of 599.7 KWh, in addition to industrial (824.8 KWh/month) and public service (2,988.7 KWh/month). In addition, these types of consumers tend to concentrate operations-and energy consumption-during business hours, so almost outside. Consumers still don't know another reason for low mode membership is poor disclosure, in particular on the part of distributors. "Disclosure is not so great, is more in the middle sector, the level of Aneel. There was no broad general dissemination and unrestricted ", says the President of Thymos Energy consulting, João Carlos Mello. He used that your residence fit the profile for membership last year and made the switch. "I came in to take the test. The economy has not been as great as expected-has been of 5% to 10%. Have a discipline to be made, "he says, adding that this summer's heat also has led to greater use of refrigeration in the late afternoon. The Protest also evaluates the Bomfim Rafael lack of information contributes enough to the low adhesion of those who can join. "The lack of information is not restricted to the statement that there is this option, there is also a lack of guidance on how the consumer can assess whether the membership is worth it or not in your case. The average consumer is aware enough to decide, because for most the light Bill is still a mystery. In this case, there is the fear that membership has the effect of increasing the energy bill, since this is a real risk, "comments. In research done for the report in the internet portals of some of the major distributors in the country what was observed was that there is no emphasis on the possibility of joining the white rate. In some cases they don't even have information, or the information available are difficult to access, need to be fetched. Sought, eight distributors prevented grant interviews on the topic of the white rate. Asked about the low adherence, the President of the Brazilian Association of Electricity distributors (Abradee), Nelson Fonseca Leite, cited the difficulty of understanding and communication as potential reasons that may have reflected in low numbers. But, for him, the theme was widely commented on by the press, when the fare went into effect "Had very large coverage," he said, adding that consumption habits also would discourage membership. According to the Director of Aneel Sandoval Fang, on the low adhesion, the municipality should evaluate the possibility to intensify along the distributors, consumer organisations and States potential communication actions.