Tetra Pak offers fingerprint technology more agile and with new levels of customization

Tetra Pak will become the first company in the sector of packaging solutions for food and drinks to offer digital color printing in their cartons, working in collaboration with Koenig, world leader Bauer & segment. Digital printing technology will simplify the complexity of implementing the design, reducing the time between the definition of art to printing and opening up new opportunities for flexibility in placing the request and product customization. The brands of drinks can take advantage of additional benefits as dynamic print on the packaging and the ability to include a variety of designs in the same request. The Executive VP for Product Management and business operations of Tetra Pak, Charles Brand, said: "we are committed to help our customers to explore new paths with a truly" smart ", that meets your needs product customization, smaller quantities, increased possibility of tracking and the ability to interact with their customers. Our investment in this digital press confirms the commitment to support customers with technologies that persist in the future, as the digital revolution transformed the way we do business ". The digital press is being produced currently by Koenig & Bauer and will be installed in Tetra Pak factory in Denton, Texas, that is being adapted. The operating tests of new digitally printed carton packaging should start at the beginning of 2020, with American clients. The CEO and President of Tetra Pak in the USA and Canada, Carmen Becker, said: "companies continue seeking opportunities to offer greater customization of their products. We are thrilled to be able to offer customers new ways and innovation to engage customers, while we increase the flexibility of the design processes and to place orders. " The Member of the Board of Koenig & Bauer, Christoph Müller, said: "we are very happy with the decision of the Tetra Pak in favor of our digital printer. The collaboration between our companies is very constructive and extremely reliable. I am sure that, together, we will change significantly the market, to the benefit of customers of Tetra Pak ".