Search for organic production does grow and supermarkets invest in local partners

Organic products are those made ' in natura or processed, obtained in organic agricultural production system or from sustainable extractive process and not detrimental to the local ecosystem. To be marketed, these products must be certified by accredited bodies in the Ministry of agriculture, livestock and food supply (Mapa). In Cuiaba, the supermarket chain BigLar offers these items, at least six production areas in Mato Grosso. According to the Advisory, the areas are of Cuiabá, Várzea Grande, Santo Antônio do Leverger, Poconé, Cáceres and Chapada dos Guimarães, and the products available are fruits, vegetables, legumes and vegetables. According to Marco Masao Sato, responsible for the relationship with suppliers, the leaves are all BigLar produced in the region, as well as vegetables such as cucumbers, okra, corn, spring onion, eggplant, pumpkin, Eggplant and gherkin. Some products, on the other hand, are hard to find in other places, as yakon potato, which has been widely used by people with diabetes and high cholesterol, due to its properties which help in the control of these diseases; sweet potato, which is used by people who practice physical activities to gain muscle mass; the potato asterix, which is ideal for frying and much used in this kind of industrial process; the Yam, also known as yams, which is indicated for women's health, to the heart and prevents anemia; and organic eggs, which are enriched with Selenium and Omega 3. Masao asserts that organic gain more and more space between consumers, especially people who are concerned about health, the environment and product quality. "Developed countries already adopt organic production as a priority. In Europe, organic food grows in countries such as Denmark, for example, where until 2020 organic production is expected to grow from 10% to 15%. The garden Earth star, situated in Várzea Grande, is one of the major partners of BigLar. She delivers about of 40 items, including vegetables, vegetables and fruits. Egon Nord, the organic producer, engineer and owner of horta, says that consumption has increased a lot in recent years. "The partnership with BigLar exist four years ago and today, around 95% of our production is to serve them, since demand increased greatly," he explains. Egon works with producers of Chapada dos Guimarães partners, Santo Antônio do Leverger, Poconé and Cuiabá. "The majority is rural settlements and family farmers". For him, the partnership with the BigLar was crucial to the growth of the company. "The marketing channel is fundamental to these producers. The BigLar is organic reference, for all the work you've ever develops, and is a reference in the acquisition of organics with consumers ". The President of the Association of Supermarkets of Mato Grosso (Asmat), Alessandro Brooklyn, points out that the demand for organic products is on the rise in supermarkets. "The supermarkets are a great source of organic products to consumers, followed by specialist shops and fairs. In this sense, many stores are creating specific spaces on the shelves due to increasing demand for these products, limited to traditional produce. The growth trend is very big in the coming years, "reports. In Brazil, according to information disclosed by the National Council for food security of the Presidency of the Republic, the area devoted to organic production grew 15% in 2016, reaching 750,000 acres. In three years (2013 to 2016), the number of organic production units more than doubled, jumping from 6700 to 15700. In 2016, the organic market grossed more than R $3 billion within the internal market, besides R $145 million in exports. It is estimated today that Brazil is the largest producer of organic rice of Latin America.