Thursday, February 14, 2019

Nestlé will sell Starbucks coffee in Brazil

Nestle will start the Starbucks brand coffee for sale in Europe, Asia and Latin America from this month, as it seeks to increase your global leadership in the segment. The move was made possible by a $ $7.2 billion agreement signed last year. Starbucks-branded products will be offered at retail and online, in various formats, as coffee roasted and ground and in capsules that can be used in machines like Nespresso and Dolce Gusto, belonging to the Swiss giant. The Brazil will be among the markets where the news will arrive first, alongside countries like Britain, Spain, Mexico, Belgium, South Korea and the Netherlands. Asked if the launch capsules Nespresso would help Starbucks coffee segment to grow back two digits, the Vice President and head of strategic business of Nespresso, Patrice Bula, said: "I hope so. We have big ambitions. " Largest network of coffee in the world, Starbucks was already boosted sales of coffee to your household usage throughout North America had several years ago. The agreement last year, Starbucks, which is expanding in China, will have your business out of the House managed by Nestlé, while will continue to control your ready-to-drink business.
O Estado de S. Paulo - 13/02/2019 News Item translated automatically
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