Kalunga sells almost 20% more in January

Sales of school supplies have indicated not only an upturn, but also greater consumer confidence, which have preferred more expensive products. The Kalunga, for example, saw your revenue grow nearly 20 percent in January over the same month of 2018. The expectation was to increase sales in a little less than 16%. More expensive. The network, which will inaugurate your 200th store in March, he realized that the consumer is looking for consolidated marks, as the Stabilo pens and the premium line of Faber. Also books, cases and rucksacks with licensing and of better quality. Recycling. To stimulate sales, the Kalunga are buying notebooks used by R $1.50 a kilo, discounting the value on the purchase of new notepads. Last year, the network took 120 tonnes. This month, were bought 136.2 tonnes of used books, more than 80% of 150 tonnes laid down for the campaign, which runs until March. (Cristiane Barbieri)