Advertising apps on mobile phones must move $64 bi in 2020, says study

Global advertising spending to application installation on mobile phones must climb to reach 64 billion dollars in 2020, according to the Israeli company data analysis for AppsFlyer applications. The number keeps the recent pace of growth of 34% per year, reflecting in part the cost of higher media, including paid campaigns. The estimate is based on statistical models and industry data, with a sample of 70000 applications. " There has been a steady growth of investment in advertising and it looks like it's going to stay that way. In one of the most prevalent applications markets, North America, the growth of spending for installing apps should double in 2020, reaching 12.9 billion dollars, according to AppsFlyer, according to Daniel Junowicz, AppsFlyer Director for Latin America, among the threads that must support the advancement of investment with ads for mobile devices and installations, are the markets for games and apps and streaming video and music.