Brazilian online retail earned R$ 3.2 billion on Black Friday 2019, a growth of 23.6% compared to the same period of the event in 2018, when sales totaled R$ 2.6 billion. The data is from ebit' survey| Nielsen. The average ticket had a drop of 1.1% compared to last year (R$ 608), staying at R$ 602. During the fifth (28) and Friday (29), 5.33 million orders were recorded, an increase of 25% compared to the same period a year earlier. Mobile sales accounted for 55% of the total. Compared to 2018, the increase was 103%. In the regional clipping, Ebit| Nielsen indicates that the Southeast region led the volume of orders with 64%.
Giro News - 02/12/2019
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