GPA E-commerces Double Sales on Date

The GPA, which operates the e-commerces of Pão de Açúcar, Pão de Açúcar Adega and Clube Extra, more than doubled sales during Black Friday, compared to the same promotional date last year. Between Thursday and Friday (28 and 29) last week, the sites sold more than 3.1 million items, driven by the performance of the beer category, which grew 179% and sold more than 1.8 million units. In wines, the advance was 64%. Another major segment was disposable, such as toilet paper (growth of 100%) and diapers (advance of 86%). In a basic grocery store, the high was pulled by coffees in sachets and capsules, which sold five times more than last year, even a breakthrough recorded in sales volume of panetones.