Retail revenue this month is expected to grow 7.4% with Black Friday

Driven by Black Friday, the revenue of the retail trade of São Paulo is expected to reach the mark of R$ 68 billion in November, an increase of 7.4% compared to R$ 63.3 billion in the same month of 2018, estimates the Federation of Trade in Goods, Services and Tourism of Es (FecomercioSP). Since the beginning of the month, stores have already been with advertising campaigns and promotions, preparing for the date. E-commerce. For online commerce, FecomercioSP expects revenue to grow 7%, to R$ 2.9 billion. The share of electronic sales in retail revenue should be stable at 4.3% but still well above the average of the other months, of 2.5%. Durable. The only sector that should have advanced below the 7% mark, according to FecomercioSP, is durable goods, which includes electronics and appliances. The expected increase in revenue is 5%.