Monday, November 18, 2019

Kopenhagen will use augmented reality technology in panetones boxes

The traditional chocolate maker Kopenhagen will use augmented reality technology in the boxes of eight flavors of panetones. Pop-up packaging tells Christmas stories that can be assisted on the consumer's mobile phone through a QR Code. Even a selfie with the Christmas characters can be taken. For this "experience", Kopenhagen spent 30% more than last year and took 12 months of studies on the project. Sales are expected to increase by 25% compared to Christmas 2018, when the company obtained R$ 80 million in revenue stemming from Christmas items, 80% from sales of panetones.
O Estado de S.Paulo - 17/11/2019 News Item translated automatically
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