First KitKat store in São Paulo focuses on consumer experience

São Paulo – The Swiss giant Nestle inaugurated in São Paulo a store of Kitkat, the company's best-selling chocolate in the world. First in Latin America, the "Kitkat Chocolatory" is a global project of Nestlé, launched five years ago and present in other capitals, such as Tokyo (Japan), Melbourne (Australia), London (England) and Toronto (Canada). The space, open to the public at Shopping Morumbi last week, was designed to promote experiences, with different areas for the consumer to create his delicacy or kit of chocolates. You can choose toppings and covers, among more than a thousand possible combinations, to assemble the candy, for example. Those who want to take home or gift can combine more than 18 unique new flavors, in 2 fingers format ("Detachable" pieces of the tablet), such as pistachio, mint, banana, guava and churros. There is even a can option with customizable laser printing. The Brazilian store is the first to bring this technology. The space was also created with different digital interactions, which permeate the entire journey of the consumer. There are games in virtual reality, filters with augmented reality via Snapchat, vending machine with game and instagramable spaces, which can be leveraged along with a Snap Code, in which consumers access an exclusive filter of the brand. To complete, a new partnership with Nespresso brings three lines of coffees harmonized with the chocolates. "A store focused on experience through products raises the brand beyond the purchase alone", says Leandro Cervi, Head of Chocolates from Nestlé Brazil.