Stationery networks grow with partnerships and licensing in 2019

Considered the "Christmas" for networks of stationery, the back-to-school period should promote an increase of up to 30% on sales of industry players in 2019. To ensure the increased revenue, retailers are betting on lines of licensed products and strategic partnerships with industry. "We started our preparation for the period since the half of 2018. This organization involves studies on themes and trends prior to manufacturing notebooks in our own factory, "says the Director of network operations of Stationers Kalunga, Hoslei pepper. According to the Executive, the month of January can represent up to 40% of revenues as compared to other months of the year. "Generally what we recorded is a strong demand for items within the category of ' colored ', such as pencils, pens, backpacks and lunch boxes. With this, we have design teams focused on these trends and also invested in marketing in the regions where are our units, "reports. According to pepper, currently the network has more than 220 units in the national territory and must register an increase of 15.8% in total sales over 2019. "We're opening up, on average, 20 stores a year," said the Executive. In addition, he asserts that the progressive discounts and promotions for the period – combined with actions to the customer change notebooks used by new-assist in the increase of consumer spending. "In normal periods, our average ticket is around £ $91. In January, is between R and R $125 $130, "he said. Discounts On same line drawn by pepper, the founder of retail consulting, Olegario Inteligência360 Aguilar says that, because many families have used to meet to carry out the purchase of school supplies, negotiations discounts on large sales volumes can ensure consumer loyalty. " There is large time investment and offset by a portion of the families for the purchase of school supplies, so often are made together, "explains Araújo, highlighting the fact that it is important to offer also in business items cheap, targeting an audience that doesn't have budget to purchase products with higher added value. In this sense, another example of a retailer that does the back-to-school period is the brand of bags and backpacks Le Postiche. " For us, it's a good time, like a second Christmas. Due to the large volume of items marketed for children and teenagers, reserve 50% of our stores for items in this category, "says brand Director, Alessandra Restaino. As the Executive, one of the examples of strategies used for the period is the R $30 discount per item purchased through spending above R $200 and donating a bag used. It is expected to receive between 3000 to 4000 items used, which shall be sent to the needy communities in the Northeast. With regard to the development of new product lines, Alessandra highlights a backpack model more sturdy and youthful "for children who are moving to a less thematic phase. "We see a migration by the nine-year-old for less, what has made our portfolio is readequeado," he said, mentioning that the prospect is of an increase between 15% and 20% in sales in January about 2018. " We developed a bag that can be customized by the child with stickers, with tougher material for large quantity of school supplies, "added the Executive. Temporary Manager's assessment of the Actual Stationery, Emerson Sesay, to leverage sales in the back-to-school period, the group will invest in hiring temporary workers. "January corresponds to 30% of our annual sales. So, we will open approximately of 20 provisional vacancies until March. These posts have the possibility of execution in accordance with the contractor's performance, "said Sesay. According to the Executive, the network's average ticket – throughout the year normally holds around £ $150 – comes to bend during the month of January. Finally, he also points out that the movement of inventory planning and preparation of items for the demand in January starts in the second half of the previous year.