Sale of alcohol Generates R $8.5 Billion

The sale of alcohol moved $8.5 billion during 12 months R, period ended in September 2018. The data is part of the Panel Out of Home, analyzed by Kantar Worldpanel: consumer, specializing in consumer behavior. According to the survey, the consumption of alcoholic beverages away from home is done by 18 million Brazilians, who spend about R $40.00 on the occasion. The beer has 82% share, followed by distillates, with 15%, and wines, with 3%. According to the company, the consumer opts for beer about of 11 times per year. Wine and spirits have frequency, respectively, 2.5 and 4 times in 12 months.