Research indicates an increase in the consumption of snacks

The snack Consumption habits study, conducted by Mintel, a global provider of market research, shows that people are demanding more choices of snacks to eat during the period. In all, 48% of consumers who spend a lot of time away from home reported consuming snacks between meals. According to David Oliveira, Director of Marketing for Superbom, food company specializing in the manufacture of healthy products, the data show a change in feeding habits of the Brazilian consumer. "Due to the various daily commitments, consumers are demanding for more convenience in many sectors. The food is no different, people want to buy foods that are practical, fast and consumption to fill the sudden hunger between meals, "comments. The research assessed that to 49% of respondents the evening period is the time of day when most consider important the snack to kill hunger. And other 46% reported consuming snacks at night, but lighter versions, while 29% said they sometimes prefer to eat a snack rather than Cook a complete meal at night. Another factor analyzed by the study was the concern about health. Of the 58% of respondents who consume chocolates and sweets as snacks, 50% are interested in products with low sodium, fat and sugar. Already among the 63% that consume pretzels, 54% are interested in snacks with natural ingredients. "This interest in healthy foods also signals another change in the menu of the Brazilians. Consumers know that a poor diet can cause many diseases such as hypertension, diabetes and obesity, so are increasingly seeking products that unite the practicality that the routine requires with the healthiness the body demand ", argues Oliveira. Keep my eye on that demand, Superbom, launched in March this year the Snack line Kroc salty, made based on whole grains and vegetables, in addition to being baked, no preservatives and artificial colors. Available in four flavors: barbecue, pizza, fine herbs and onion, the healthy snacks & come with a lot of 45 g, for individual consumption. The Executive points out that this new line was well accepted by consumers because they meet the main requirements: be nutritious and practical to consume.