Christmas Sales Advance in 2018, Says Serasa

Christmas sales recorded high accumulated of the last two years (2017 and 2018), of 9.6%, is claiming the Serasa Experian Indicator of Trade activity-Christmas 2018. During the week the commemorative date, of 18 to 24 December, sales rose by 3.8% compared to the same period last year. At the end of Christmas week (21 to 23 December), there was an increase of 3.6% in the whole country compared with the weekend equivalent to that of the previous year (22 to 24 December 2017). In the city of São Paulo, sales in Christmas week rose 3.4%. At the end of the week for the date, sales increased by 3.0%. Methodology the Serasa Experian Indicator of Trade activity is based on a sample of the consultations held in the database of the Serasa Experian. Were considered the consultations held during the period from 21 to 23 December 2018 and compared to the period from 22 to 24 December 2017. For the week, were considered the consultations held in the period of 18 to 24 December 2018 and compared to the same period in 2017.