SACHET COMBINES MARKETING EFFICIENCY AND PROTECTION OF ALUMINUM FOIL

The Brazil occupies the fourth place in the ranking of the largest consumers of health and beauty products. In 2017, the industry sector registered a turnover of 102 million dollars, a rise of 3.2% compared to 2016 (99 million dollars). And for this year the expectation of growth is about 3.8%. The positive results, despite the economic crisis, feed the cosmetics segment consisting of approximately 1,500 companies, according to data from Artpack, purveyor of sachets for the domestic industry. According to Carlos Signei de Souza, President of the Artpack, hygiene and cleaning products vying for every centimeter of the gondola, each client in direct selling, and product use on samples is still the best way to disclosure. About 86% of our production is aimed to free sample sachets. Souza points out that "the major brands benefit from the strategy of making their differentiated products to be known through the aggressive distribution of free samples, be they in sachets or thumbnails". as Subscriber or registered. In addition to efficient marketing tool, the Executive highlights the differential of the Pack thanks to the presence of aluminium, which ensures barrier against light and prevents product loss, preventing him from going through the packaging. "Bottled in sachet composed only of polyethylene and polyester, in a year, there are 5% loss of liquid," he explains. A decade ago, the technology has become more accessible to small and medium-sized industries of cosmetics. "When we founded the Artpack, in 2017, the industry was counting on companies which supplied in sachets just large quantities of 30 to 100,000 units. We began to offer lots of at least 3000, using machinery suitable for small amounts. We started with 10 customers and today serve about of 250 companies, "concludes Shaikh.