Retail increases your ' shield ' against theft of goods

Even after the end of the economic recession of Brazil in 2016, retail is still dealing with the intensification of thefts and robberies in the units. The losses, which put at risk the profit margin of such business, forced entrepreneurs to invest more in security systems – especially in supermarkets, drug stores and clothing stores. " In General, we have seen the increase of this type of occurrence in recent years. Specifically, in the State of Rio de Janeiro, which undergoes a federal intervention, the situation presented worsening, "said the Director of the Brazilian Association of loss prevention (Abrappe), Colin. According to a study conducted by the store managers ' Club of Rio de Janeiro (CDLRio), in the first half of 2018, retailers spent $900 million on R fluminense security apparatus – 20% growth over a year earlier. To Lisbon, in function of the size of the units, the large supermarket networks are the establishments more demand safety equipment; then the thread of pharmacies, "the rapid expansion of units in recent years"; and, finally, the fashion shops. To contain this movement, he explains, there is a need for training of employees to deal with flagrant and familiarity with security systems. In 2017, according to a survey of the Brazilian Association of Supermarkets (Open), the food retail had losses in the order of R $6.4 billion. In this amount, the main causes are operating break (36%), theft (15%), inventory error (15%), and internal theft (10%). The survey also reveals more targeted items: energetic, beer, beef, chocolate and cheese. Focus on ladrãoUma of food retail chains that increased investment in loss prevention tools supermarket Of grandmother – who has 11 units in the city of São Paulo. "In recent years, in particular, the percentage of impairment of our billing practices function as this went from 1.5% to more than 2 percent," said the Manager of prevention of network of supermarkets, Nwankwo Sarto. Since the beginning of the crisis, in 2015, the business invested more than R $2 million in preventive apparatus. According to him, the escalation of the situation meant that there was high in the contingent of security guards in the parking lots and security cameras to inhibit this type of practice. In addition, Sarto States that, of the 25000 items available in supermarkets, around 5000 rely on some kind of anti-theft tag. Such safety systems D ' grandmother supermarket are provided by the multinational Tyco Retail Solutions. "The region of Brazil that have demand is the Southeast, but generally companies with branches in other places also end up implementing uniformly", said the Director of new business of the company, Carlos Eduardo Santos. The Executive claims that the most requested equipment is the antitheft antenna, with monthly cost of R $410 for retailers. Every loss prevention tools, he said, can be rented or bought by customers, with the occurrence of specific maintenance of this equipment. Another example of a company with a focus on providing security for retail items is Gunnebo Brazil. "The most requested product is the security camera for ease of installation in any location and because it is an object that inhibits the action of the thief," said the Group's marketing director, Luiz Fernando Sambugaro. According to him, to a store of 150 m ² the budget for a retailer to purchase a security system is between R $5000 and R $10000. As well as Tyco retail Solutions, there is possibility of lease of the product. Not to mention numbers about the company's revenues, says Sambugaro – although the large urban centers in the Southeast region of the country they represent most of the customers-the internalization of franchises for the interior have made pulled demand for other localities of Brazil before little explored. "We have evolved our implementations in Minas Gerais and Mato Grosso, too," he says. Opened recently in Ibirapuera Shopping Mall, the French retailer of clothing Kiabi is one of the companies that resorted to security systems to enter the domestic market. " To invest in it, we think more in robbery of external customers than developers, although it may happen too, "said the leader of the marketing and sales network, Khardiata Ndoye. According to her, in addition to the purchase of cameras and tags, the location of the business was thought from the perspective of "security". "In France, almost all our stores are in the streets. However, we thought it best to install the brazilian unit in a safe place, as is the shopping center, "he said.