Pet care market can grow almost 10% this year

The segment of pet care must close this year with revenues of $20.7 billion in Brazil, R result 9.8% above the performance achieved in 2017. The projection is of the Euromonitor International and, if confirmed, the Brazilian market would overtake the Germany and the United Kingdom in sales of pet products, behind only the United States. "While many segments slowed down or even fell during the economic crisis, the pet care segment showed good resilience and grew up around 10% per year between 2013 and 2018. The premiunização and the humanization of pets collaborated for the Brazilian to continue to invest in their pets even with the rent more committed. It is expected that, with the economic recovery, the growth of the segment may be intensified ", explains Caroline Kurzweil, Euromonitor International Research analyst. The preference for dry ration is one of the features of the shopper in Brazil. While in Western Europe the wet rations already represent 40% of sales, in Brazil this participation does not reach 7%. However, it is a segment on the rise: there were 18% growth in consumption of wet rations for dogs and cats in 2017, in comparison with the previous year, and the expectation is 127% advance until 2023. "Brazilians are seeking increasingly consuming healthy products and are transposing this tendency also to pets. Increasingly aware of the needs and specific animal diseases, consumers seek alternatives more natural, less artificial ingredients and more like the food. Since much of the wet ration category is provided by premium imported products, the prices are still quite inibitivos to Brazil. However, as more domestic enterprises to invest in this segment and multinationals get production inside the country, it is expected that wet food becomes more accessible to the Brazilian ", analyzes Caroline Kurzweil, from Euromonitor International.