NEUTROX PASSES USING GREEN PLASTIC IN THEIR PACKAGING AS A SUSTAINABILITY INITIATIVE

Neutrox, capillary hydration specialist brand, believes that the good things in life, how to practice outdoor sports or be in contact with nature, they deserve to be increasingly valued. Proof of this is that the brand is one of the sponsors of the female surfing depends directly on the nature, becoming increasingly aware and concerned with sustainability and environmental preservation. Therefore, the brand decided to renew their packaging to produce them with Green plastic I'm green of Braskem, first renewable polyethylene being produced on an industrial scale in the world. Thinking about sustainability, the company opted for this solution because this plastic differs by being renewable source (sugar cane) and capture 3.09 tonnes of CO2 for every ton of Green Plastic produced. In the process of production of Green Plastic, cane until the resin, the absorption of carbon dioxide. This gas is one of the main greenhouse, and as the Green Plastic don't deteriorate, that CO2 remains fixed on the packaging throughout the life cycle of the plastic. With this initiative, a year of production of Neutrox products will cease to emit more than a thousand tons of CO2, the equivalent of a car giving more than 190 laps around the equator. The powerful moisturizing formula that only Neutrox provides will continue the same, the only change will be the plastic packaging with label I'm green of Braskem, in addition to the QR Code, which explains the whole process of production of Green Plastic. This is just the first initiative of the brand to become increasingly sustainable.