About 94% of the retailers who operate in shopping center plan to sell at least 5% more in the run-up to mother's day, which takes place next Sunday. According to a study by the Brazilian Association of Shopping centres (Abrasce), the majority (65%) of respondents were fairly optimistic for the period, estimating sales up 20% larger than those of 2017. Other 28.7% believe that high is around 5%.
The most optimistic are retailers of clothing, where exploring business increased 46.9% to date. According to the survey, 68.29% of malls have invested in promotions, 21.95% in ads on social networks, and 9.76% in other actions, such as events and experiences. Between the index of promotions, 46.25% will make buy and win, 40% and 13.75% sweepstakes actions with experiences.
In relation to the average ticket, detailing the survey, the results are split between the 47.56% who believe the amount spent in this mother's day will be between R $50.00 and R $150.00, and other 47.56% who believe the average value will be greater than R $150.00.
Abras - 07/05/2018
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