Monday, May 07, 2018

Owner of the Madero inaugurates new brand

São Paulo – the owner and founder of restaurant chain Madero is investing in new endeavors and inaugurate the first network drive Grandma Maria Durski, specializing in steak Parmigiana and focusing on food courts. The first restaurant was opened in the Food Court of the Mall Mueller, in Curitiba (PR). The focus of the new network is simplicity. There is a single dish, the tenderloin Parmesan, which receives various side dishes such as rice, penne or crisps, R $17.90. This is the fourth brand of restaurants of the entrepreneur, who also runs the international Durski, Madero and the flintstones Jeronimo. "We're taking the food courts of the same quality and taste of the food we serve at our other restaurants," says Luiz Renato Durski Jain, founder and President of the network Madero. The proposal is to improve the quality of meals in food courts. "The quality of the food is not the best, because the franchise not conducive to that," he said, in an interview to the EXAMINATION site in March. Even in 2018, the group will launch two new brands: the Junior Sanduicheria Durski and Flintstones Dundee. Will be 45 year openings and other 80 in 2019, with a strong expansion scheduled for the State of São Paulo in Brazil. The expectation is to open 200 restaurants of each of the marks in just 5 years. With about 600 of shopping centers in Brazil, the President believes that this brand is possible.
Exame - 07/05/2018 News Item translated automatically
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