Nestlé closes $ $7.15 billion agreement to sell Starbucks products

The Swiss company Nestle announced the signing of a license agreement with American Group products Starbucks for $ $7.15 billion. The agreement will enable Nestle, owner of the brand Nescafé and Nespresso, sell Starbucks brand products and strengthen your activity in the United States, said a statement from the company. The activities included in the agreement currently generate a revenue of $ $2 billion per year. The transaction, which needs the approval of the regulatory authorities, will be terminated even in 2018. The agreement includes products marketed worldwide out of Starbucks coffee network, but excludes the immediate consumption beverages. The two companies will work together on innovation and communication strategies. Nearly 500 employees of Starbucks should be integrated into the staff of the Swiss group. "This transaction is an important step for our coffee, Nestle's fastest growing category," said Mark Schneider, Director General of the Swiss group, quoted in the statement. Coffee is one of the four categories of products that Schneider stimulates to retrieve the growth of Nestlé. Since Schneider took command of the company, Nestlé made several investments in the coffee sector in United States, including entry into the capital of Blue Bottle Coffee in September.