Increase competition in the market of coconut water

The Ducoco experience, in recent years, a dispute more fierce in the market of coconut water, with multinationals seeking to advance in the category before dominated by national companies that specialize in the area. In addition to Pepsico, owner of the brand Coconut, compete in the category Paul to The Right, controlled by Ambev and the British Britvic, owner of the Pure coconut. Danone evaluates develop the product in Brazil. Among national competitors, is the Frysk, owner of the mark thank you. Since the end of 2016, the industries they invest in new lines, mixing with juices, coconut water and coconut milk ready to drink. According to data from Euromonitor International, the Ducoco is the second largest coconut water company in the country, behind Pepsico. The Ducoco have market share of 21.2% in revenue, in 2017, with sales of R $462.7 million. Last year, sales of the market totaled 157.4 million liters, with advance of 6% compared to the previous year. For 2018, the forecast of Euromonitor's that the category will grow 6%, again reaching 166.9 million liters sold. In the market value of coconut water moved R $2.2 billion in 2017, with a high of 13.5% in the year. For 2018, the estimate is an increase of 7.8% in the sales of category, to R $2.4 billion.