Nestlé tracks acquisitions in Brazil

Switzerland Nestle is "willing" to make acquisitions in Brazil, Latin America's largest market in your. The company's Vice President for the Americas, Laurent Freixe, sees room for consolidation, as occurs in the dairy segment, in food for pets (petfood) and coffee. "We do screening [tracing] opportunities in Brazil," he said. Freixe were last in the layout of the balance sheet of Nestlé to 2017, when the expansion of the sales was the smallest since the mid-' 90. United States and Brazil helped in this downturn. "Brazil is a market of 200 million people with a huge consumption potential and invest in innovation, in our brands and look at external growth opportunities," says Freixe. For him, the Brazilian market, with many regional businesses of food, is not as focused as in Europe and in Mexico. Nestlé is not alone in her interest in the coffee sector in Brazil. Competitors such as the multinational Jacobs Douwe Egberts (JDE), the brazilian 3Corações and the German Melitta made strategic acquisitions in recent years. Although wants to dispose of some assets in certain markets in Brazil Nestlé 's plan only includes even continue on the sale of certain brands of chocolate because of the merger with the Boy. "In Brazil, we look for more is to expand our perimeter than to reduce it," assured Freixe. Nestlé 's strategy is to direct your global portfolio for food and beverage categories of rapid expansion, that meet new consumer preferences and have higher margins. In Latin America, last week, Nestle announced the acquisition of Terrafertil, largest producer of "uvillas" (physalis peruviana), a fruit ica in vitamins and antioxidants. The company was founded in 2005 in Ecuador, and has also factories in Mexico, Colombia and Chile. Its main brand, "Nature's Heart" is also present in the United Kingdom. The transaction value was not revealed. The Brazil has become the fourth largest market of Nestle in the world, after the Group doubled your presence in China with a billion dollar acquisitions. The first market is the US, the second China, France and Brazil and take turns in the two following. The new world Nestle CEO, Mark Schneider, who took over last year, remains under strong pressure of the American activist investor Dan Loeb, who bought $ $3.5 billion shares of the Swiss group and require more agility and increased profits of the company. Schneider, who last commented the results of the company in 2017, promises a "active management of the portfolio of products, estimating that more potential for small and medium-sized acquisitions, without discarding larger purchases. The multinational wants to answer the new challenges in the food industry, which includes the consumer search for more natural and healthier products, produced from organic plants, lactose-free and gluten-free or with high protein.