P&G plans to increase diaper prices in 4%

Procter Gamble plans to raise prices & diapers at about 4% next year, executives announced during the announcement of the results of the fourth quarter of the company. The increase will help offset the higher costs of coffee, shipping charges and exchange rates. According to the CFO Jon Moeller, the P&G will work with sizing and packaging innovation to pass on price increases. The P&G will also increase the prices of its Bounty paper towels, Charmin toilet paper and tissues Puffs. The increases will be launched in October and will come into force in February 2019. Sales in the sector of care for babies of P&G fell 2 percent during the fourth quarter due to market conditions as the transport strike in Brazil, smoothness in Saudi Arabia and inflation problems and the market downturn in parts of Africa. The deal has also been challenged by aggressive movements of private labelers and inventory adjustments in most developing areas, including North America. However, last year was not without bright spots for the biggest manufacturer of diapers in the world, including the return to the leadership in mainland China, the growth of 34% in India and the launch of Pampers line Pure Protection, who achieved leadership in natural diaper market. market of baby diapers within weeks of your introduction. The P&G also holds the main global market of pants-type diapers, which is the world's fastest-growing style. "This positions us well as the market shifts to this type of product globally". P&G's CEO, David Taylor, said the analysts who believe that the market will accept these price increases, due to high commodity prices in recent quarters, combined with the superiority of the P&G.