Markets in high

Convenience, speed and proximity. With this trip, the mini markets come gaining space in Brazilian cities even in the face of competition from large networks. In these establishments, the owner usually call customers by name, warns you when a product arrives and can even sell on credit. Only in the State of São Paulo, the number of such establishments – also known as neighborhood markets – went from 13900 in 2014 to 22600 in August 2018. A 62% increase in just four years. In the Capital, currently, are mini-5200. "A small market has more agility and adaptability that the major networks because it has more decision-making power over their directions," says the consultant of Sebrae-SP José Eduardo Carrillo. For him, to be closer to the customer's needs, the shop is able to innovate and find solutions "". "The major networks are impersonal, treat their customers, without distinction. The small market can and should do differently, "he says. Among these solutions are the focus on a product mix more lean and focused on the public profile of the region, as well as in investment in technology so that the client can experience a good completion of purchase. "It is vital that the client leave the store with the feeling that the visit was pleasant and feel pleasure in return. Agility, speed and efficiency are inherent to the small ", Cat. For those who are thinking of investing in the sector, a rule is fundamental: the success of a grocery store goes through direct participation of the owner on the day that day because one of the main attractions to consumers is the proximity and good service. Above the predicted the entrepreneur Renato Almeida Santos opened a little more than two months a grocery store in a very busy street in the neighborhood of Sumarezinho, in São Paulo. Along with his wife, they were already owners of another shop in the neighborhood of Lemon. Even close to two supermarkets, the new establishment is billing up than expected. "We're in a growing. Our advantage is that we have a more direct contact with the client and the queues are shorter than in supermarkets. Our priority is customer service, "he says. The location where the shop was previously a fresh produce, and is in a location close to many residential buildings and where many people pass on foot daily. "We brought some differentials such as wines and imported products. Something will calling the other. Don't leave something to be desired in terms of products. Our price is a little higher (than in major markets), but the quality is better, the fruits and vegetables are selected, "says Santos. This is not the first experience in front of a business. Before, opened a shop in slippers, which was closing. As the in-laws already operating in the area, Santos and his wife also decided to invest a decision that comes if showing correct, he said. "The goods are moving more, have more fun. I see we have a great potential for growth and revenue has shown that, "says the entrepreneur. (With information from Sebrae-SP) Four Commandments for a mini 1 market-friendly and attentive service is a huge draw. Empower the team is investment, not spending. 2-Get close trading partners and buy collectively is one way to reduce costs. 3-a small retail does not have the restraints of the major networks, so you can innovate on several fronts, from visual communication until the composition of the product mix. 4-the section of fruits and vegetables must have special attention, since it is one of the main factors to retain customers.