Walmart buying plus size clothing Eloquii startup

NEW YORK-the Walmart said on Tuesday that it will acquire Eloquii, a startup that sells clothing plus size, for an undisclosed amount, according to search ways to attract younger consumers and to differentiate themselves from rival Amazon. The largest retailer of physical stores in the world said the Eloquii saw your revenue grow three times from 2015, without giving further details. The plus size fashion is part of a $21 billion market and represents one of the fastest growing segments in female clothing, Walmart said in a statement. More than half of women between 18 and 65 years in the United States wear larger sizes, said the retailer. " These customers have historically been poorly attended, with clothes without style, with trim bad or both, "said Walmart. The retailer has already acquired smaller prints like Modcloth and Bonobos, to complement your online product line. The Executive Chairman of Eloquii, Mariah Chase, the startup management team and 100 employees will continue to work in the company. They will join the team of e-commerce Walmart in the United States, subject to Andy Dunn, Senior Vice President of digital consumer brands of Walmart US eCommerce. " We are focused on the development of a portfolio of direct brands to the consumer with a variety of unique that you don't find anywhere else, "said Dunn in a separate publication on Tuesday. Walmart said the deal should be closed this quarter.