Iguatemi group will launch online sales platform next year

Founded in the Decade of 60, Iguatemi, the oldest in the Country, prepares to go digital. The network owns the Mall and other 16 in Brazil will launch in the first half of next year the e-commerce Iguatemi 365. In the marketplace – a kind of virtual shopping center, which gathers several shops in one place –, the project will start with 64 brands present in the network drives, but still kept under wraps. "It will be a premium e-commerce, which will take the brand curation Iguatemi. The technology marketplace resembles our business: we shall be also in the online environment an inclusive between customers and brands, receiving a Commission for this business, "explains Carlos Jereissati Son, President of Iguatemi Empresa de Shopping Centers. InRead invented by Teads ADVERTISING Network Business, owner of JK Iguatemi, bet on electronic commerce to strengthen relationship with the consumer photo: Hélvio Romero/associated press according to the Executive, the Group has to your favor having a recognized brand, which is very unusual in the industry. "We have a name with a force in shopping, fashion and lifestyle. We already have nearly 1 million unique users in networks, looking at our mall info. Makes it much easier for this to have a consumer shopping channel in this environment, "adds Jereissati. The novelty will be presented at the second edition of Iguatemi Talks, event on sustainability and industry trends of fashion and retail, which starts today and runs until Thursday, and will have speakers Ermenegildo Zegna, President of Ermenegildo Zegna Group and the designer Christian Louboutin. Jereissati points out that the creation of the online sales platform is important to strengthen the retail group as a whole. "' I like it, I saw in the online, I go to the Mall and buy. I bought wasn't good, I go to the Mall and change. ' With e-commerce, we will offer to the client the entire Brazil the Iguatemi 24 hours a day, 365 days a year. Hence the name. " Today, the complementarity between the physical retail and e-commerce is already consolidated, in the evaluation of Glaucus Humai, President of the Brazilian Association of Shopping centres (Abrasce). "There is no online growth without the physical. And vice versa. And increasingly these structures need to be integrated, because for the consumer there is only one channel, "says Humai. Experiences in the industry sector, several groups are testing solutions to combine the two movements. In may, aiming to develop delivery model using shopping malls such as distribution centers, BRMalls, Latin America's largest mall of administrator, bought a stake in platform for deliveries Delivery Center. The company operates as an open platform, which integrates different e-commerce sites at stores of shopping malls. With the model, called the "ship from mall", the company can deliver products in a day or even 1 hour. Strong in Porto Alegre, the company is preparing to arrive at Sao Paulo next month. BRMalls is also ahead of the retail area of the cube ITA, Centre for entrepreneurship and startups created by Itaú Unibanco. Own the BarraShopping and other 18 Brazil ventures, Multiplan created the Startplan, a kind of enterprise Accelerator beginners who develop technologies for retail. Already the CCP group, which belongs to the Cyrela and owns the Shopping Cidade São Paulo Tietê Plaza Shopping, keep since the end of last year the online platform On Stores. For the consultant Luiz Alberto Marino, managing partner of consulting firm GS & Malls, creating e-commerce for malls is limited to large groups, which are concentrated around one third of trade in the country and have capital to operations of the genre. In the assessment of marine environment, groups will still have great challenges ahead of us. "While this is an opportunity, it's a problem because the greater difficulty of e-commerce, especially in Brazil, is just logistics. The cost of delivery and the return is extremely high and our continental distances, together with the problems of airports, highways, postal services and everything else are not exactly the ideal. "