Conscious consumption crawls in Brazil

Although 98% of Brazilians recognize the importance of sustainable attitudes when making purchases, only 31% can be considered consumers aware, at least that's what indicates a survey released yesterday by the National Confederation of managers Shop Owners (CNDL). "A lot of people understand the importance of turning good intentions into good habits, but only takes some attitude when the account gets face" tells the Chief Economist of the SPC Brazil, Marcela Kawaut, in note. According to her, it is not enough to have an effort of awareness only in critical situations. "This practice must be continuous, and is clear that resource scarcity is a reality right next", he adds. According to the survey, done in partnership with the credit protection service (SPC Brazil), the majority of respondents (55%) fit into consumers ' group in transition ', and little or no conscious add up to 14% of the total. The data are part of the Conscious Consumption indicator (CCI), which reached 73% in 2018, remaining stable compared to last year (72%). The ICC can vary from 0% to 100%: the closer to 100%, the higher the level. According to the study, most people heard disapproves of harmful consumption attitudes when they see others wasting water, energy or buying products without worrying about the environment. 60% of respondents feel harmed by believing that nothing will change if only themselves, not the whole, do your part. Among the main obstacles to adoption of attitudes of conscious consumption, the most cited have to do with bad habits that become routine without the person noticing. When it comes to save water, electricity and telephone, 33% acknowledge that the main barrier is the distraction or oblivion. 22% claim to be unmotivated by not seeing results on the changes of attitude, and 20% cite lack of time. When you weigh in your pocket the financial aspect is what most influences the conscientious consumption practices among people. Research shows that among the various practices that are already part of the routine of Brazilians, the price search (92%), the prior assessment of the budget (91%) and the option for not purchasing something new when the well can still be used or even fixed (90%) . In addition, 88% of respondents said they used to do in his own House some services could be contracted out to save, such as manicures, pet shop, a movie and snacks. Other 87% guarantee you always plan to everyday purchases, such as supermarkets, fairs and small acquisitions. The study also reveals what are the aspects that motivate the conscientious consumption. For 35% of respondents, the rational use of water and electricity is connected to actions that avoid the waste of resources that can finish, while 22% say set an example to the kids, family, friends and neighbors, in order to influence their attitudes.