Now sports nutrition wants to reach 100 units up to 2020

Focused on selling functional products and for athletes, the network Now sports nutrition makes ambitious plans for the next years. The perspective of the network is to reach 100 units, operating through and franchises, until 2020.
According to the Director of the franchises Now sports nutrition, William Siriani Junior, the company's plan is to keep a good pace of growth in South-East markets. "São Paulo, Rio de Janeiro and Minas Gerais States of greatest interest Now in this moment," said he to the DCI.
The bet Executive rests on very promising numbers: from 2010 to 2016 the supplementation market increased from $637 million to $1.49 billion R R, according to data from the Brazilian Association of manufacturers of nutritional supplements and food for special purposes (Brasnutri). "Our goal is to be where our consumer needs. Also we understand the importance of being in the interiors of the great capital. We are aware of the opportunities and demands of the consuming public, "he said, noting that operations inside shopping malls will be priority in the expansion project.
On new franchisees, Siriani Jr. account that the search is for people with entrepreneurial vein. "We offer discounts of up to 50% in stock with initial benefits achieved with suppliers, enabling payment and payment in up to three times.