National e-commerce should grow 15% in 2018

The Brazilian e-commerce should grow 15% this year, compared to the previous year, and Bill R $69 billion. The estimate is the Brazilian Association of Commerce (ABComm). The year must register more than 220 million of orders in virtual stores, with an average ticket of R $310. According to the Association, in 2018, the expectation is that the e-commerce retailers invest in deepening of customer experience, sales and applications in mobile devices, making that medium reaches the mark of 33% of the total requests (against 28% in 2017) by consolidating the technology in the main Brazilian retailers. "With the economic upturn, there will be more investment and the arrival of heavy players like Amazon and Alibaba, making the sector earn even more breath in 2018," says Mauricio Salvador, President of ABComm. In 2017, the e-commerce grew 12% over the previous year and achieved a turnover of R $59.9 billion. The year closed with 203 million and an average ticket of R $294.